B2B websites with Growth-Driven Design

With Growth-Driven Design (GDD) to data-driven web design. This method is agile and involves the continuous improvement of your website based on data-driven decisions and the optimal use of the website.

What is Growth-Driven Design?

Growth-Driven Design (GDD) is the name of a progressive approach to the design, creation and optimization of websites. A simplified version of the website goes live.

This is followed by the continuous development of the website with ongoing optimization and growth-oriented adjustments.

The advantages of GDD are short project phases, an always up-to-date and flexible website, as well as smaller investments with data-driven decisions.

Your new, customer-centric website can be online in just 6 weeks!

Growth-Driven Design vs. traditional web design

Growth-Driven Design (GDD) and traditional web design are two different approaches to creating and optimizing websites.

Web design with Growth-Driven Design

Growth-Driven Design is a smart approach and is based on the idea that a website is never really “finished”. The approach and planning is an iterative and customer-centric process.

The advantages of Growth-Driven Design:

• Time and cost investment spread over a longer time frame
• The process takes place in small, manageable steps
• Faster go-live with a launch pad (basic version)
• Creation of the website, based on current data and customized strategies
• Errors are detected and rectified more quickly
• Completion on time and on budget
• Continuous improvement through analysis, feedback, tests, experiments and optimization
• Data-driven decisions through up-to-date data
• Better results month after month

The approach to traditional web design

Traditional web design usually begins with an extensive planning phase, followed by the development and launch of the website, which takes place over a period of months. This process can be costly and time consuming as all decisions need to be made in advance.

Drawbacks of conventional web design

• Significant time commitment and substantial direct expenses
• The creation of the website is based on assumptions, old data and strategies
• Frequently completed behind schedule and beyond the budget
• Desired outcomes are not met
• No additional or timely optimization
• The website will typically undergo updates or modifications every 3 to 5 years

The three main phases of Growth-Driven Design

Each of these phases plays a crucial role in creating a website that not only meets the needs of users, but is also continuously optimized to maximize business success.

Let's take a closer look at these three phases to understand how they work together to create a dynamic and powerful online presence.

-> Strategy -> Launch pad website -> Continuous improvement

1. Strategy

The following aspects are included in the strategy phase:

• Set company and website goals
• UX (User Experience)
• Create research and task list
• Fundamental assumptions
• Buyer Personae
• Buyer's Journey Mapping
• Website specific strategy
• Create and prioritize a wish list

2. Launch Pad Website

The development phase is about:

• Conception of a quickly realizable and usable basic version
• Implementation of sprint workshops
• Effective content development
• Investments in internal efficiency improvements (tools, workflows, communication, etc.)

3. Continuous improvement:

These are cyclical and repetitive steps:

• Planning
• Development
• Learning
• Optimization

The Growth-Driven Design methodology combines Lean and Agile principles into a highly effective data-driven web design process.

Why Growth-Driven Design with HubSpot?

HubSpot is probably the most effective CMS that can and should be used for GDD. The reasons for this include:

• that you can code and design pretty much anything with HubSpot's CMS,
• themes: websites can be edited quickly by drag & drop,
• Website analysis and statistics, as well as campaign,
• CTAs, Landing Pages and Forms,
• A/B Testing,
• Dynamic websites with HubDB (HubSpot database),
• Integrations with existing tools, or as a useful addition,
• SSL and domain security,
• Content Delivery Network (CDN) for better performance of your website,
• ongoing updates

You can find an overview of the features of the CMS here.

Why combine GDD and Inbound Marketing?

If you want to get the most out of your marketing activities for your website, then combining inbound marketing with growth-driven design is the way to go. Inbound marketing offers all the crucial elements needed to drive traffic to your website.

On the other hand, GDD emphasizes the foundational processes that ensure your visitors have a positive experience with a well-optimized website.

What is user experience (UX) and why do I need it?

UX is the process of improving the user experience by optimizing the usability, accessibility and efficiency of the user's interactions with the website.

UX is an integral part of GDD. Through qualitative research and analysis, you can actively identify users' objectives, motivations, and challenges. This is advantageous as it aids in developing insights into behaviors linked to the gathered data.

We build structured websites that encourage your visitors to interact, backed with positive experiences.

Image source: Adobe Stock © Blue Planet Studio